We are currently recruiting for the following positions in our Kilcock, Kildare office:

Head of Marketing

Ayu Cosmetics are recruiting for the position of Head of Marketing. Ayu is a very successful ecommerce cosmetics brand which also sells through their own Pop Up Shops.

Very competitive salary.

The Head of Marketing will create and deliver an effective marketing strategy and plan, and they must have a strong understanding of retail/consumer marketing and be extra strong in: Commercial, Digital, Brand and People Leadership.

Responsibilities for the role of Head of Marketing:

  • Manage the creation and implementation of the annual & quarterly marketing plans, budgets and KPI's.
  • Work with marketing agencies to maximise the company's share of voice and awareness and to deliver positive word of mouth on the brand, while driving traffic to the brand across all channels.
  • Manage media buying and PR relationships, oversee events, social media, SEO, PPC, email marketing, website conversions, database marketing, design and print, and internal communications.
  • Manage the annual consumer calendar and lead key projects cross functionally to deliver targets and drive revenue.
  • Lead the development and execution of all brand design work including packaging, instore and online elements.
  • Ensure brand consistency and have a deep understanding of the customer, competitive, marketing and media landscapes.
  • Work closely with the ecommerce team to drive traffic onto the site, both domestic and internationally, in line with the budget.
  • Lead the development and execution of a strong integrated digital marketing strategy to support sales across omni channel.
  • Work closely with the digital marketing and ecommerce team to provide strong direction for content development for all web, direct marketing & social channels.
  • Develop customer research, market definition, market share targets and competitor analysis, data and trend monitoring.
  • Share insights across the business to foster a collaborative learning environment.
  • Monitor competitor analysis and continued market research.

Requirements

  • Professional, creative and collaborative mind-set
  • Strong team leadership.
  • Excellent industry networking and industry knowledge, within your professional domain.
  • Ability to work as part of a team and on own initiative.
  • 3+ years of experience leading a professional marketing function.
  • Experience of creating and executing marketing strategies that support business objectives.
  • Excellent writing, editing, communication and presentation skills (verbal and written).

Please apply with an up-to-date CV and cover letter outlining your experience relating to this position to jobs@ayu.ie

Digital Manager

 This is a great opportunity for a skilled and creative digital native to lead and grow the online presence and digital advertising campaigns for Ayu Cosmetics and who will manage social media campaigns and content calendars along with measuring the effectiveness of campaigns.

 Key Responsibilities:

  • Responsible for defining, planning and executing digital strategy to drive brand growth. Continually review and optimise in line with ever changing digital landscape.
  • Manage and oversee the development of agile, culturally relevant and unique digital creative assets that are aligned to brand and business objectives.
  • Manage relationship and investment with media agency along with relationships with brand ambassadors and influencers.
  • Measure, report and optimise the performance of all digital activity and channels.
  • Management of brand website including any redesign, content creation, SEO, analytics and reporting.
  • Input any digital content for internal and retailer presentations as required.

 Skills & Qualifications Required:

  • Minimum 3 years’ experience in a digital manager or similar role.
  • Excellent knowledge of social media marketing including Facebook, Instagram, YouTube and TikTok.
  • Photography and videography experience preferable but not essential.
  • Excellent written language skills and precise attention to detail.
  • Understanding of SEO and web traffic metrics and platforms such as Klayvio, Photoshop etc.
  • Proficient in Microsoft Office including Outlook, Excel and Powerpoint.
  • Proficient in photo and video editing software.
  • Excellent project management skills.
  • Good presentation skills for both live and virtual settings (such as Teams and Zoom).
  • Strong I.T. capability and excellent data analysis skills.
  • Demonstrates strategic thinking and decision making through proven track record.
  • Results Driven with a collaborative style and positive attitude.
  • Treats colleagues and customer with respect and is always honest in all interactions.
  • Demonstrate agility by being flexible and open to change.
  • Ability to clearly explain work being performed to management.
  • Be a collaborative team player - contribute to overall team performance, including support and assistance to other team members.

Competitive Salary

Please apply with an up-to-date CV and cover letter outlining your experience relating to this position to jobs@ayu.ie