New Arrivals

Foundation
Concealer
Powder
Skin

Blush, Bronze Highlight

Eyeshadow
Mascara
Brows
Liner

Gloss
Lipstick

Face Brushes
Eye Brushes
Brush Sets

My Wishlist

Account

€ $ £

Account

Log in

Password

Create an account

Recover password

Please enter your email:

Create account

First name

Last name

Password

Your Bag

Your cart is empty

Free Shipping on all orders over €50/€50 in Ireland/UK and over €100 Internationally

CONNECT

€ $ £

Shop
AYUGLOAYUGLO
QuizzesQuizzes
Gift CardsGift Cards
ShadefinderShadefinder

Shade Finder

1

SELECT YOUR SKIN TONE
2

SELECT KIND OF COVERAGE
3

FIND YOUR MATCHES

Select Your Skin Tone

Choose the Shade that best represents your skin tone.

LIGHT

LIGHT-MEDIUM

1.5

MEDIUM

MEDIUM DEEP

2.5

MEDIUM DEEP

DEEP

3.5

EXTRA DEEP

ULTRA DEEP

4.5

DEEPEST

5.5

Please select your Skin Tone.

What kind of coverage are you looking for?

LIGHT TO MEDIUM COVERAGE

An air-light formula with a dewy-looking finish for sheer, radiant-looking glow and even-looking skin tone

MEDIUM TO FULL COVERAGE

An air-light formula with a matte-looking finish for sheer, radiant-looking glow and even-looking skin tone.

Please select the Coverage.

GIFT WRAPPING

SAFE SECURE SHOPPING

FREE SHIPPING OVER €75

VEGAN FRIENDLY

Subscribe to receive updates, access to exclusive deals, and more.

Footer Menu

Our Vision
Sustainability
Careers at Ayu
Video
Blogs
Shipping
Returns
Terms of Service
FAQ
Affiliate Programme
Stock Ayu
Privacy Policy

About AYU

Ayu is a vegan cosmetics brand set up by renowned make up artist Suzie O'Neill.

AYU cosmetics is for everyone, we empower our customers with affordable luxury cosmetics to enhance their individual beauty.