About Us

AYU IS AN IRISH BASED AND IRISH OWNED COSMETICS COMPANY SET UP BY RENOWNED MAKEUP ARTIST SUZIE O’NEILL. AYU IS DEDICATED TO EMPOWERING WOMEN WITH THE TOOLS AND KNOWLEDGE TO BRING OUT THEIR BEST SELVES. AT AYU WE WANT TO SHOW WOMEN HOW TO ENHANCE THEIR NATURAL BEAUTY RATHER THAN MASK IT.

Our Vision

OUR RENOWNED MAKE UP BRUSH & COSMETIC LINE HAS GROWN FROM STRENGTH TO STRENGTH OVER THE PAST 5 YEARS. FAMOUS FOR THEIR LUXURIOUS LOOK AND HOW SIMPLE AND FUSS FREE THEY ARE TO USE, THEY HAVE BECOME A STAPLE IN WOMEN’S MAKE UP BAGS WORLDWIDE!

The birth of Ayu

AYU is an Irish based,Irish owned Company set up by makeup artist Suzie O’Neill.
The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”.
We exist to empower women with the tools and knowledge to unlock their full, incredible potential.

Ayu Testing

At AYU we do not test our products on animals and only use wood from regenerated forests for the handles of our brushes. All AYU Cosmetics are Vegan Friendly and we are currently in the process of removing all plastic from our packaging.