AYU is an Irish based,Irish owned Company set up by makeup artist Suzie O’Neill.
The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”.
We exist to empower women with the tools and knowledge to unlock their full, incredible potential.
At AYU we teach women how to enhance what they already have rather than mask it.
Our renowned make up brush & cosmetic line has grown from strength to strength over the past 5 years. Famous for their luxurious look and how simple and fuss free they are to use, they have become a staple in women’s make up bags worldwide!
Our Ethos
At AYU we do not test our products on animals and only use wood from regenerated forests for the handles of our brushes. All AYU Cosmetics are Vegan Friendly and we are currently in the process of removing all plastic from our packaging.