Ayu Cosmetics launch ‘AyuGlo’ tan with Nina Carberry announced as Ayu Brand Ambassador
Today, Irish company Ayu Cosmetics has launched its highly anticipated tanning range AyuGlo online at Ayu.ie. The multi award-winning cosmetics br...
Read moreNew Illuminating Face Cream!
Tinted or Clear
Introducing AyuGlo
Self Tanning Mousse & Liquid
Fresh Skin Foundation
Fresh, Dewy & Light
Ayu Lipsticks
Creamy formula with flawless coverage
Instant Undereye Concealer
MULTI AWARD WINNER
Ayu Best Sellers
Face
![Illuminating Face Cream]()
![Perfect Skin Foundation]()
![Fresh Skin Foundation]()
![AYU Instant Under Eye Concealer]()
Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.
Illuminating Face Cream
€20,00
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
Perfect Skin Foundation
€35,00
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
Fresh Skin Foundation
€32,50
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
Eyes
![AYU Signature Eye Shadow Palette]()
![AYU Glamour Eye Shadow Palette]()
![AYU Sapphire Eye Shadow Palette]()
![AYU Emerald Eye Shadow Palette]()
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
Curated selection of shades in smooth matte & soft satin finishes streamlined to include everything you need to create a beautiful modern smoky eye
On sale
AYU Sapphire Eye Shadow Palette
€20,00
€27,50
Curated selection of shades in smooth matte & soft satin finishes to create a beautiful modern eye look
On sale
AYU Emerald Eye Shadow Palette
€20,00
€27,50
Lips
![Blushed Berry Lip Kit]()
![Sara Lip Kit]()
Includes: Blushed Berry Lip Liner, Blushed Berry Lipstick, Blushed Berry Lipgloss
On sale
Blushed Berry Lip Kit
€25,00
€32,50
Named after Spanx founder Sara Blakely who is one of Suzie's biggest inspirations
On sale
Sara Lip Kit
€25,00
€32,50
Get The Ayu Look
We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
This beautiful cream has a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
Make Up Tips & Advice
AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.
Ayu
This season's must have Travel Essentials from Ayu!
Some great tips for packing your holiday make-up tool kit from Ayu!
Read moreMeet The Team
At Ayu we have a great team working behind the scenes to bring our brand to life. From the moment you place your order online we are busy in the warehouse picking and packing it for you. Our office and customer service team are always on hand to help :)
SUZIE O’NEILL
Owner
SARAH O'REILLY
Chief Operating Officer
ZOE CASBOLT
Head of Retail
ANGELA GONZALEZ MORAN
Graphic Designer/ Content Creator
CATHERINE COOLING
Warehouse Supervisor
EMILY CASEY
Warehouse Operative
Ieva Clinton
Warehouse Operative
SELECT YOUR SKIN TONE
CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.
-
1SELECT YOUR SKIN TONE
-
2SELECT KIND OF COVERAGE
-
3FIND YOUR MATCHES
LIGHT
1
LIGHT-MEDIUM
1.5
MEDIUM
2
MEDIUM DEEP
2.5
MEDIUM DEEP
3
DEEP
3.5
EXTRA DEEP
4
ULTRA DEEP
4.5
DEEPEST
5
DEEPEST
5.5
About Us
AYU IS AN IRISH BASED AND IRISH OWNED COSMETICS COMPANY SET UP BY RENOWNED MAKEUP ARTIST SUZIE O’NEILL. AYU IS DEDICATED TO EMPOWERING WOMEN WITH THE TOOLS AND KNOWLEDGE TO BRING OUT THEIR BEST SELVES. AT AYU WE WANT TO SHOW WOMEN HOW TO ENHANCE THEIR NATURAL BEAUTY RATHER THAN MASK IT.