Get The Ayu Look

We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.

Make Up Tips & Advice

AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.

Wedding Guest Make Up

Wedding Guest Make Up

When it comes to wedding guest makeup, it's important to strike a balance between looking polished and not overshadowing the bride. Here are some ...

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Meet The Team

At Ayu we have a great team working behind the scenes to bring our brand to life. From the moment you place your order online we are busy in the warehouse picking and packing it for you. Our office and customer service team are always on hand to help :)

SUZIE O’NEILL

Owner

SARAH O'REILLY

General Manager

ZOE CASBOLT

Head of Retail & Marketing

EMILY CASEY

Customer Experience Manager

Ieva Clinton

Warehouse Operative

SELECT YOUR SKIN TONE

CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.

FIND OUT MORE
  • 1
    SELECT YOUR SKIN TONE
  • 2
    SELECT KIND OF COVERAGE
  • 3
    FIND YOUR MATCHES

LIGHT

1

LIGHT-MEDIUM

1.5

MEDIUM

2

MEDIUM DEEP

2.5

MEDIUM DEEP

3

DEEP

3.5

EXTRA DEEP

4

ULTRA DEEP

4.5

DEEPEST

5

DEEPEST

5.5

LIGHT TO MEDIUM COVERAGE

MEDIUM TO FULL COVERAGE

About Us

Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.

Ayu application is simple, quick, wearable and natural - More importantly - it's easy!

We are dedicated to empowering women with the tools and knowledge to bring out their best selves.

At Ayu we want to show women how to enhance their natural beauty rather than mask it.

READ MORE